The Widex Allure: A new standard in natural hearing and smart connectivity

As of June 2025, we can welcome a wonderful innovation at Horend Goed: the Widex Allure. This latest hearing aid from Widex heralds a new era for people with hearing loss. Not only in sound quality and comfort, but especially in connectivity, ease of use and natural sound. In this blog, we tell you all about it. And yes, we really mean everything. So grab a cup of tea or coffee, adjust your hearing aid and read along.

What makes Widex Allure so special?

Hearing aids have long since ceased to be the simple amplifiers of the past. The Widex Allure is a perfect example. Built on the new W1 chip, this device combines technology and hearing care in a way rarely seen before. What does that mean for you?

1. Real natural sound

Widex has long been known for their characteristic “natural” sound reproduction. The Allure takes that to the next level. Thanks to Allure PureSound™, you hear sounds as they were intended: full, clear and without artificial timbre. Whether you hear a bird chirping or your grandchild laughing, it sounds familiar.

2. Crystal clear speech in any situation

With the new Speech Enhancer Pro, conversations are amplified without background noise coming in disturbingly. Whether you’re sitting on a crowded terrace or in a quiet restaurant, voices come through clearly and intelligibly. The result? Less effort, less frustration and more fun in conversations.

3. No more beeps

Every hearing aid wearer knows it: that sudden whistling sound when you get a hug or put on a hat, for example. With the Dynamic Feedback Controller, that’s a thing of the past. This technology adapts to the unique shape of your ear and prevents feedback before it occurs. Now that’s smart.

4. Always connected, always ready

The Widex Allure is fully prepared for life anno now. Thanks to the Dedicated Streaming Compressor, you stream phone calls, music, podcasts or the sound of your favorite series directly to your hearing aids. And it works effortlessly with both Android and iPhone, as well as other Bluetooth devices such as tablets and laptops.

Smart control with the Widex Allure app

Where you used to have to go to the audiologist for every fitting, now you just do it yourself with the companion app. The Widex Allure app is clear, easy to use and full of features.

  • Adjusting sound: You can adjust the volume as well as the balance between bass, midrange and treble. This way you tune the sound to your preference.
  • Ambient Profiles: Whether you’re at home, hiking in the woods or at a party, the app adapts to your environment and remembers your favorite settings.
  • AI recommendations: Based on your behavior and feedback, the app makes suggestions for optimal settings. It’s like having a digital audiologist in your pocket.
  • Apple Watch support: For those who wear a smartwatch: you now control your hearing aid simply from your wrist.

Charging and accessories

Charging becomes child’s play with the Widex Allure. You have a choice of two options:

  1. The standard charger: Compact, stylish and practical. Fully charged in four hours and ready for a whole day of hearing.
  2. Charge n Clean: This smart charger automatically dries and disinfects your hearing aids while charging. Ideal for those who like to keep their devices fresh.

In addition, convenient accessories are available:

  • Widex TV Play™ 2: Streams the sound from your television directly to your hearing aids. Ideal for cozy movie nights without subtitles.
  • Widex RC-DEX: A small remote control for those who prefer not to work with an app. It lets you control volume and programs at the touch of a button.

Who is the Widex Allure suitable for?

Widex Allure is for anyone with mild to severe hearing loss who is looking for a combination of quality, convenience and flexibility. Whether you are young and in the middle of working life, or enjoying retirement – this instrument adapts to your life.

The Allure is also a perfect choice for people who like to be in control of their hearing experience. No waiting for minor adjustments, no complicated menus. Everything works intuitively.

Why Horend Goed?

At Horend Goed we believe that hearing is not only a technical story, but above all a human story. A story of connection, of connecting, of experiencing life to the fullest. That’s why we consciously choose brands like Widex, which develop technology with people in mind.

When you come to us for a Widex Allure, you get:

  • Personal advice
  • Professional adaptation and guidance
  • Free trial period
  • Excellent service after purchase

When will the Widex Allure be available?

The Widex Allure will be available from June 2025. Would you like to be among the first to experience this device? Then get in touch with us. We would be happy to reserve time for a personal consultation.

Summary: The Widex Allure is not just another device. It is a powerful, elegant and smart hearing solution that is ready for the future – and for your everyday life. Whether you make a lot of phone calls, enjoy listening to music, watch television or simply want to enjoy the sounds around you again: with the Allure, you hear everything the way it was meant to be heard.

At Horend Goed we are happy to help you with that. Because we want everyone to hear well – and we’ll do anything for that.

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